SaaleBAU 2010: Construction specialist Brüninghoff sets trends in fast, high-quality building

A campaign-oriented trade-show booth: The “Hosentaschenhaus” poses a tricky challenge for visitors while customer consultants plan the desired project

Heiden, 3/10/2010. At SaaleBAU 2010 in Halle, Brüninghoff GmbH & Co. KG presents itself as one of the most innovative construction specialists in Germany. With a fresh Corporate Design and an optimised strategy for providing even more service and a target-group-specific customer approach, the medium-sized company will shine a spotlight on three top issues for private builders on March 19-21, 2010: renovation, upgrades and energy efficiency. Brüninghoff has created a reference project exclusively for SaaleBAU visitors to win: the “Hosentaschenhaus” (trouser pocket) house.

For three days, the local branch of the medium-sized family company will present the industry trends for 2010 at SaaleBAU. It has chosen a campaign-oriented trade-show concept, presenting its own “Hosentaschenhaus” as a clever reference project. The five-piece 6.5 x 6.5-cm wooden puzzle will provide a fast, tricky challenge to anyone visiting Brüninghoff’s 21 sqm booth who wants to learn more about the company’s comprehensive services for private builders and architects.

The original giveaway concept highlights the speed of the trained customer consultants: while visitors are still trying to solve the wooden puzzle, Brüninghoff has already planned the customer’s desired project perfectly, down to the last detail. The “Hosentaschenhaus” also represents the Brüninghoff specialists’ speed in constructing wood-frame buildings – for recent projects, it only took the company a single day to professionally assemble a high-quality single-family home.

The scope of services at the branch near Halle/Saale includes all of the areas that are relevant for private builders: from renovating and upgrading existing buildings to creating economical solutions in the field of energy efficiency. “This year at SaaleBAU we want to set new standards,” explains Knut Lichtenberg, the plant manager at the Niemberg plant. “We are able to present innovative solutions in every important area, especially when it comes to issues of energy efficiency and options for economical construction using steel, wood, concrete and aluminium/glass.”

You will find more information on Brüninghoff here.

Press contact

For more information, photos or requests for an interview please contact:

Frank Steffens

Brüninghoff GmbH & Co. KG
Industriestraße 14
46359 Heiden / Westphalia

Phone: +49 (0) 2867 / 97 39 - 0
Fax: +49 (0) 2867 / 97 39 - 900
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www.brueninghoff.de