Maximum publicity for Brüninghoff with Hosentaschenhaus.de.

Campaign-oriented trade-show booth is a great success

Heiden, 3/22/2010. This year, the attention of 10,000 visitors to the SaaleBAU 2010 trade show in Halle was captured by Brüninghoff GmbH & Co. KG: The innovative construction specialist from Heiden presented a persuasive campaign-oriented trade-show booth that was voted one of the most attractive among the 295 exhibitors. In particular, visitors were enthusiastic about the exclusive reference project offered as a prize: people who put together the five-pieces “Hosentaschenhause” (trouser pocket) at the Brüninghoff booth won a miniature version of the wooden puzzle.

On the first day of the trade show, Brüninghoff – a medium-sized family company – welcomed Dagmar Szabados, Mayor of Halle / Saale, among others, to its booth and presented the most important trends for private builders. Brüninghoff was able to showcase innovative solutions in all of the important areas, such as renovation, upgrades and energy efficiency. The real “star” of the Brüninghoff booth, however, was the “Hosentaschenhaus” – a puzzle measuring 1 x 1 metre that awaited creative trade-show visitors.

“At SaaleBAU 2010, we successfully implemented our new strategy to provide even more service and a more target-audience-specific approach,” explains Christoph Jansen, the head of Sales and Calculation at Brüninghoff GmbH & Co. KG. “Above all, we were able to distinguish ourselves from the competition with creative customer approaches and innovative solutions. The interest in our “Hosentaschentaschenhaus” makes this very clear: During our original giveaway campaign, we gave away several hundred of them to trade-show visitors on all three days of the show.”

More information about the “Hosentaschenhaus” can be found online at www.hosentaschenhaus.de

You will find more information on Brüninghoff here.

Press contact

For more information, photos or requests for an interview please contact:

Frank Steffens

Brüninghoff GmbH & Co. KG
Industriestraße 14
46359 Heiden / Westphalia

Phone: +49 (0) 2867 / 97 39 - 0
Fax: +49 (0) 2867 / 97 39 - 900
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www.brueninghoff.de